Fundraising Management: Analysis, Planning and Practice (2009)
Book
By:
Adrian Sargeant and Elain Jay
Publisher:
Routledge
February 2013
This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser