Visa Europe has partnered with Philanthropy UK to produce the Visa Europe European Guide to Giving, which provides inspirational, practical, and objective guidance to help high-net-worth individuals get started in philanthropy.

Inspired by Philanthropy UK’s popular handbook for UK donors, A Guide to Giving, which is sponsored by private bank Coutts & Co, this response to a growing interest in philanthropy across Europe features a framework for effective giving and offers guidance on a variety of approaches to giving, such as venture philanthropy and sustainable finance, all written by experts in the field.  It includes profiles of philanthropists representing seven European countries, whose stories bring to life the information and guidance.

The Guide has been launched as an exclusive benefit for Visa Infinite cardholders in Europe, the highest-level consumer credit product that Visa offers.

Peter Ayliffe, President and CEO Visa Europe, says: “Giving something back to society can be seen both as a moral duty and one of the pleasures that wealth creates. Yet faced by an array of good causes and options, it can be difficult to make the right choices. This Guide points the way forward, providing ideas and inspiration for those talented and fortunate enough to combine disposable assets with a desire to improve life for others. We think it will be of particular use to Visa Infinite cardholders and those who combine high net worth with philanthropic ambitions.”

Susan Mackenzie, Philanthropy UK Director, says: “Philanthropy UK is delighted to produce this Guide for Visa Europe and its clients. The guide describes how to build a programme of your own, drawing on independent advice and the invaluable experience of others, and is an essential resource for European philanthropists.”

Contributing philanthropists include Martha Lane Fox and Kevin Gundle from the UK among leading lights from Sweden, Germany, France, Italy, Spain and Poland.