Major Donor Fundraising (2007)
<p><strong>Authors: Margaret Holman & Lucy Sargent.<br /> London: Directory of Social Change, 2007</strong><br /> </p>
This book works through the building blocks for developing a programme of major gift giving, including strategy, research, cultivation, making the ask and good stewardship once the cheque is received. No quick results are promised, the foreword warns, "There are no shortcuts to raising major gifts. Plain and simple: it's very hard work".
• Read the review in the March 2007 Newsletter