The first rule of effective communication is ‘know your audience’. Only then can you communicate effectively with them. If marketers are to successfully communicate with philanthropists they need to know...
Philanthropic organisations, foundations and individuals have taken a lead in catalysing giving, pushing the boundaries of philanthropy to attract new donors through innovative products, services and giving vehicles, with notable...
There’s an app for just about everything, including philanthropy. Organisations are applying digital technology in ever more sophisticated and creative ways to engage donors in playful processes with a serious...
Theresa Lloyd, independent philanthropy advisor and author of Why Rich People Give , is one of a passionate few bold enough to pose the ‘disruptive’ question ‘Could the wealthy give more?’
A £1.5m gift by businessman and philanthropist Dr Leonard Polonsky to the Bodleian Libraries of the University of Oxford will support library digitisation initiatives....
Jamie Oliver’s entry into this year’s Sunday Times Giving List has prompted sector leader Theresa Lloyd to ask why greater numbers of wealthy people do not give to charity.
An intervention by the top investor and philanthropist Warren Buffett sets the tone for the theme of this latest round-up of philanthropy in difficult economic times. Buffett told an audience...
Despite the official end of the recession - and despite fundraised income holding up better than expected - anxiety is the main theme of the latest Managing in a Downturn...
A fundraising letter written in 1925 by the famous author, magazine editor and advertising agency founder Bruce Barton that elicited a 100% response rate has many lessons for those wanting...