The first rule of effective communication is ‘know your audience’. Only then can you communicate effectively with them. If marketers are to successfully communicate with philanthropists they need to know...
Philanthropic organisations, foundations and individuals have taken a lead in catalysing giving, pushing the boundaries of philanthropy to attract new donors through innovative products, services and giving vehicles, with notable...
There’s an app for just about everything, including philanthropy. Organisations are applying digital technology in ever more sophisticated and creative ways to engage donors in playful processes with a serious...
Theresa Lloyd, independent philanthropy advisor and author of Why Rich People Give , is one of a passionate few bold enough to pose the ‘disruptive’ question ‘Could the wealthy give more?’