A £75,000 innovation lab project that will trial digital fundraising products for Comic Relief, such as smartphone games and apps, was announced by the Nominet Trust last month.
Funders should get on board the online revolution to create a more transparent and democratic world, increase their impact and invest more effectively.
More than $5m (£3m) has been donated to charity in six months through an application for Facebook and MySpace that allows users to fundraise and give through their online social...