Philanthropy Impact

Inspiring philanthropy and social investment across borders, sectors and causes

Fundraising Management: Analysis, Planning and Practice (2009)

Book
By: 
Adrian Sargeant and Elain Jay
Publisher: 
Routledge
February 2013

This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser

This book is tagged under:

  • Civil society
  • Donor stewardship