Why Rich People Give


" Everyone who seeks partnerships with the wealthy and wishes to see a strengthening of their commitment... should read this book. " Lord Joel Joffe


About the book

Philanthropy UK's Why Rich People Give is the result of the first major research into the attitudes of wealthy people in the UK to money - how they create it, keep it and spend it. The book provides an in-depth analysis of the motivations of the rich to support the charitable sector - or not - by giving money, time and expertise. It covers attitudes to faith, family and community, early experiences of giving and motivations, incentives and rewards. It examines relationships with recipient charities, how people give and feelings about wealth and responsibility. The research provides invaluable insights into the perceptions of wealth in the media, the experiences of fundraisers and others in asking wealthy people for money, and the views of professionals such as lawyers and accountants offering them advice. It considers how UK major philanthropy compares to the US and concludes with an enlightening analysis of the implications of the findings and key recommendations.

Why Rich People Give is essential reading for all charities, organisations and institutions aiming to improve the effectiveness of their relationships with major donors, and for those wishing to strengthen the culture and practice of giving among people with substantial means.

The research on which the report is based was made possible through the generous funding by the Esmée Fairbairn Foundation, the Gatsby Charitable Foundation and the Lloyds TSB Foundation for England & Wales.

About the author

Theresa Lloyd is a leading consultant in strategic planning, fundraising and governance for the non-profit sector and also advises families on the development of their philanthropic strategy. She was Director of the Philanthropy UK project, a 3-year initiative set up in 2001, and is now a member of the Philanthropy UK Advisory Board. She wrote the first edition of A Guide to Giving in 2003. Theresa can be reached at www.theresalloyd.co.uk.

How to order

Why Rich People Give
Theresa Lloyd
1st edition, 2004
Philanthropy UK, Association of Charitable Foundations
ISBN 1 897916 11 6
368 pages

Copies can be ordered for £15 plus p&p through the Directory of Social Change. Click here to order Why Rich People Give.

Click here to download a summary of Why Rich People Give.