Forbes Insights: BNP Paribas Individual Philanthropy Index
Report
October 2013
BNP Paribas and Forbes Insights
BNP Paribas has launched a first of its kind Individual Philanthropy Index which measures and reflects the commitment of individual philanthropists from Europe, Asia and the Middle East. The index takes into account three main criteria: the amounts given, innovation and the effort devoted by philanthropists to promote their causes. It is based on a survey of more than 300 High Net Worth Individuals (at least $5 million in assets under management) in those three regions and was conducted by Forbes Insights between January and March 2013.
The BNP Paribas Individual Philanthropy Index is accompanied by a Forbes Insights report, which provides analysis and background, as well as personal stories of some of the world's greatest philanthropists.
Key Findings:
Motivations for giving vary vastly by region, and they are embedded in regional cultures and histories, according to the BNP Paribas Individual Philanthropy Index.
• In Europe, it's equally family legacy, altruistic desire and a sense of duty (17% each).
• In Asia, it's the desire to give back to society (25%).
• In the Middle East, religious faith is the top motivation (63%).
Most philanthropists are very involved while being very discreet.
• 77% of survey respondents said that they either insist on remaining anonymous or do not actively publicize their charity
• A third of all survey respondents say that they give 15% or more of their annual income to charity. 17% intend to leave 30% or more of their fortune to charity.
• The more philanthropists have, the more they give.
Philanthropists under the age of 30 are:
• Much more likely to be motivated by personal experience in choosing area of focus (20%)
• Much less likely to be motivated by religion (17.5%)
• More generous (17.5% give at least 25% of annual income to charity)
• Likely to more actively promote philanthropy (45%)
• More likely to promote causes on social media (82.5%)
