Give as you Live Donor Survey (2013)
Almost a third of UK charity supporters say that social media campaigns have inspired them to give, according to the Give as you Live Donor Survey. Interaction with charities via social media is high; 50% of respondents follow their favourite charities on Facebook and 20% follow them on Twitter. Although a key source of inspiration, social media is still not viewed as a main channel for donations. Less than 10% of respondents felt confident around the security of how their details would be handled through social media channels. The report identifies six distinct types of digital donor from 8,000 respondents to the survey.