Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy (2013)

February 2013
21/64 and the Johnson Center for Philanthropy

A relatively small group of Generation Xers and Millennials will inherit over $40 trillion in wealth, much of that designated for philanthropy. In this first-of-its-kind research, the Johnson Center and 21/64 examined a key segment of the next generation of major donors in the United States. Through a national online survey and in-depth interviews, they explored themes including philanthropic orientation, priorities, strategies, decision-making, and activities.

This report is tagged under:

  • Donor stewardship
  • Next generation philanthropy
  • Philanthropy stats & trends
  • Understanding philanthropy