Resources

Books

Reference books are always useful. In this list some books have been reviewed whilst others are listed as recommended reading.

Book
By:
Craig C. Wruck
More than just a planned giving manual, Planned Giving in a Nutshell provides a concise overview of Federal tax incentives for charitable giving, charitable gift methods donors can use to make generous planned gifts, and the assets donors may wish to contribute as well as the integration of planned giving in a comprehensive fundraising program. In order to successfully negotiate complex charitable gifts development officers need to understand the concepts of charitable gift planning and be able to explain them in clear and convincing language.
Book
By:
Adrian Sargeant and Elain Jay
This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser
Book
By:
Michael Norton
This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most important management tools available to the modern fundraiser
Book
By:
John Muntz and Katherine Murray
Fundraising For Dummies , 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up–to–date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.
Book
By:
Kevin Johnson
The Power of Legacy and Planned Gifts provides practical knowledge and tools nonprofits need to connect with loyal donors, resulting in a stream of future income that will sustain and advance their mission. Filled with illustrative real–world examples and cases, as well as worksheets to guide the reader, the book details a simple, multi–stage process for nonprofits to build a pipeline of future bequest income and offers donors perspective on making their gifts in a way that will best accomplish their goals
Book Review
It is always good to declare one’s biases so I confess that I picked up this book expecting to find it weak on substance and, at best, inadequate. Scathing reviews of the book helpfully provided by people who knew I...
Book Review
Tracy Gary is an all-American motivational guru who has created her own unique niche. Instead of using her charm, patter and perfect teeth to help salesmen sell more widgets or assist managers in squeezing more productivity out of their team,...
Book List
This book works through the building blocks for developing a programme of major gift giving, including strategy, research, cultivation, making the ask and good stewardship once the cheque is received. No quick results are promised, the foreword warns, "There are...

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