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The Role of Media in Promoting the Culture of Giving and Influencing the Public Perception of Philanthropy

Chaired by our Board member Cath Dovey, Co-Founder, Beacon Collaborative

Panel: Charles Keidan, Executive Editor, Alliance Magazine; Alexander Rhodes, Head of Mishcon Purpose, Mishcon de Reya LLP; Zaki Cooper, Director and Co-Founder, Integra Group

Philanthropy is often negatively pictured in the media, and this has impacted public trust in philanthropy and philanthropists, and therefore in giving. What role does media play in philanthropy today? Why does it matter? How can we harness public opinion as a force for good? How could we educate (U)HNWI on the opportunities and benefits of giving? What risks do philanthropists and their advisors have to manage related to the media? At this event, speakers discussed the role of media related to philanthropic giving and accountability, analyzing media coverage during the past years. We also explored issues related to the perception of philanthropy; in which way media has changed the perception of philanthropists and charitable organisations; and what role media can play in championing the global issues that the society is facing, whether it be climate change, environment, or inequality.


Events Details:

Friday 20 May 2022 12:00 PM