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Cost-of-Living Crisis: How to offer a helping hand


Like many, we are concerned about the cost-of-living crisis; we are troubled by the difficulty families are facing, especially as we move into the colder months. Even those in regular work are having to make hard choices between true essentials. Initiatives such as warm community spaces may be sensible last resorts for winter, but they are hardly a sustainable solution.

We are having more customer conversations about how best to support people through the crisis, and we are seeing a growing number of donations to community-based charities. It is one of the strengths of the Master Charitable Trust that we support funders to deploy resources quickly, when and where they are needed.

To this end, we have put together a list of charities who are either dealing specifically and immediately with the cost-of-living crisis or providing valuable ongoing support for those affected. We looked at three overarching outcomes of the crisis – poverty, food insecurity and fuel insecurity – and identified the groups we feel will be hardest hit.

We are always happy to explore ideas and support our customers’ philanthropic aims. Please do not hesitate to get in touch with your relationship manager if you would like to discuss these matters in more detail. We would be delighted to hear from you.

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